In 2016, Geoffrey Parker and co-authors Marshall Van Alstyne and Sangeet Paul Choudary published Platform Revolution: How Networked Markets are Transforming the Economy and How to Make them Work for You. An international bestseller, the book has gone on to become required reading in Silicon Valley and the business world at large.

Parker has always been interested in the intersections of technology, business, society, and economics. In the late 1990s he became interested in emerging networked platforms like eBay and Amazon, and was writing papers on them (with colleagues Marshall Van Alstyne and Thomas Eisenmann) at least five to six years before the platform model really took off.

Currently a professor and director of the Master of Engineering Management program at Dartmouth College and a Research Fellow and Visiting Scholar at MIT, Parker is the fourth guest on the Supply Chain Next podcast.

In his conversation with host Richard Donaldson, he talks about the rise of networked markets and how they affect supply chain digitization.